Week 7: Time is of the essence!


This week for the Practical component, we were asked to write a short broadcast audio script based on the interview we had during Week 4.

Announcer: A student from the Central Queensland University has recently conducted a survey and asked several people what is important to them and why? Among the top answers, family and friends

Jack SOT: Family is definitely important, family are the closest people to you, the ones you know and love and the ones that you can share everything with.

Gabriel SOT: Yeah, I think family is important too, although, growing up, I wasn’t really close to my family, it wasn’t until later in life that I realized, family should be cherished and we can’t take them for granted.

Announcer: Others also gave answers like friends being important

Annie SOT: What is important to me? That’s a hard one, I’d say friends are pretty important, but the word “friends” is pretty vague. I think it should be people that you trust and they trust you, those are your “true friends”. I mean noone likes being used and it would suck pretty bad if you became friends with someone just because you had something they wanted.

Announcer: Very interesting answers from these folks, we’ll hear from what other people have to say after this very short break, and also discuss with our analysts what they think of these answers.


Key points of chapter 11  according to Media Writing (Whitaker, Ramsey & Smith 2009)

  • Time is of the essence, make sure you get everything you want to say in an allotted amount of time for that particular story, cut down on the amount of sentences or words if needed to achieve this.
  • Make sure that what you’re writing/reporting on is clear, easy to understand and to the point, avoid using jargon and unnecessary speech when possible.
  • Redundancy is a big issue. Do not repeat things that are not important to the main topic.
  • Readability is a vital part of reporting news, avoid using hard to pronounce words or words that end in “s” or “h” also be careful when using words that end in ‘ing’
  • Knowing your audience is important – what kind of people watch news stories, what kind of people like getting their news over social media?

Differences between Print Media and Broadcast Media: 

Print Media:

Written to be read by people (magazines, newspapers, blogs)

Allows greater development of stories (Whitaker, Ramsey & Smith 2012, p.243) (Meaning you can write 2 or 3 pages on the story and it absolutely won’t matter)

Reader can go back and re-read things if needed

Broadcast media:

Written to be viewed/listened to by people

Must be simpler than print and convey the essence of
the story in a limited amount of time.

The listener or viewer must absorb information as it is presented or miss
the story.

Technical – Quiz Reflection

Doing the quiz this week, on my first attempt I got 70% – When I went back and read the feedback they gave us, I re-did the quiz and got 100%. Turns out writing “Comprised of” is redundant because comprise basically just means includes (Hicks 2013) – Something I didn’t actually know, I always used to just write comprised of because it sounded more correct, but I guess all these years I’ve been wrong!!


Whitaker, W., Ramsey, J. and Smith, R. (2009). Chapter 11, Media Writing. New York: Routledge.

Hicks, W 2013, English for journalists, 20th anniversary edn, Routledge Taylor & Francis Group, London.


One thought on “Week 7: Time is of the essence!

  1. Hey James

    From a visual perspective, your blog looks good.

    By incorporating additional media sources (images, photography, animation, video and so on), this would add interest and engage the viewers further.

    Your sentences are easy to read being short and to the point.

    All the best.



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